• Privacy and Cookie Policy

    Digital Baby Pty Ltd trading as Baby Sleep Store ABN 11 617 328 819

    This Privacy Policy sets out our commitment to protecting the privacy of your personal information that we collect through this website www.babysleepstore.com.au (Site) or directly from you.

    Please read this Privacy Policy carefully.  Please contact us if you have any questions.
    You providing us with personal information indicates that you have had sufficient opportunity to access this Privacy Policy and that you have read and accepted it.

    If you do not wish to provide personal information to us, then you do not have to do so, however it may affect your use of this Site or any products and services offered on it.

    1. What personal information is collected?

    We may collect the following types of personal information from you when you register or make a purchase:

    • Name
    • Address
    • Email address
    • Phone number
    • Information about the goods you have ordered
    • Information from enquiries you have made
    • Communications between us

    2. How we collect your personal information

    We collect personal information from you in a variety of ways, including: when you interact with us electronically; when you access/register for our website; and when you make a purchase from us.

    Some provision of personal information is optional. However, if you do not provide us with certain types of personal information, you may be unable to enjoy the full functionality of the Site.

    3. How we use your personal information

    We use your information to provide our products and service to you. We also use it to improve our service and to notify you of opportunities that we think you might be interested in.

    The purposes of using your personal data will include:

    • To provide you with information you have enquired about
    • To provide you with goods you have purchased
    • When you ask to be on an email or mailing list so that we can send you information about our activities and/or promotions
    • To ask for your review of satisfaction of using our site
    • For normal communication processes when we might email you, text you or phone you

    We do not provide your information to third parties, except that we may provide your information to our business partners who assist us in the provision of our services to you.

    4. Security of your personal information

    We take reasonable steps to protect your personal information. All information is stored in a secure hosting environment and we use 256 bit SSL certificates to encrypt communications. We are not liable for any unauthorised access to this information.

    5. Access to your personal information

    You can access and update your personal information by contacting us via the Contact page, or if you are registered you can update your information from the My Account section.

    6. Complaints about privacy

    If you have any complaints about our privacy practices, please feel free to send in details of your complaints via our Contact page . We take complaints very seriously and will respond shortly after receiving written notice of your complaint.

    7. Changes

    Please be aware that we may change this Privacy Policy in the future. The revised versions will be uploaded onto our website, so please check back from time to time.

    8. Website

    When you visit our website

    When you come on to our website we may collect certain information such as browser type, operating system, website visited immediately before coming to our site, etc. This information is used in an aggregated manner to analyse how people use our site, such that we can improve our service.


    As is very common for companies, we use cookies on our website. Cookies are very small files which a website uses to identify you when you come back to the site and to store details about your use of the site. Cookies are not malicious programs that access or damage your computer. We use cookies to improve the experience of people using our website.

    For the exhaustive list of cookies we collect see the List of cookies we collect section.

    How we use cookies

    A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

    We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

    Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

    Third party sites

    Our site has links to other websites not owned or controlled by us. We are not responsible for these sites or the consequences of you going on to those sites.

    9. Unsubscribe

    To unsubscribe from our e-mail database, or opt out of communications, you can opt out via the unsubscribe option in the email or please contact us and we can remove it. You can contact customerservice@babysleepstore.com.au to unsubscribe.

    10. Retention of information

    We retain information for as long as required, allowed or we believe it useful, but do not undertake retention obligations. We may dispose of information in our discretion without notice, subject to applicable law that specifically requires the handling or retention of information. You must keep your own, separate back-up records.

    11. Consent

    You warrant that you are able to give consents under Australian Law or, in the event that you do not have the capacity to give consent, you warrant that your guardian or attorney is able to give any consent required under this Privacy Policy on your behalf. You hereby expressly and voluntarily grant your informed consent to Digital Baby Pty Ltd trading as Baby Sleep Store to deal with your personal information in accordance with the terms and conditions of this Privacy Policy. Should you retract your consent, please contact Baby Sleep Store. If you retract your consent, you acknowledge and agree that failure to provide certain types of personal information may not give you access to the full functionality of the Site and Services.


    For any questions or notice, please contact us at:

    Digital Baby Pty Ltd Trading as Baby Sleep Store ABN 11 617 328 819

    Email: customerservice@babysleepstore.com.au

    Last updated March 2017.

    List of cookies we collect

    The table below lists the cookies we collect and what information they store.

    Cookie NameCookie Description
    FORM_KEY Stores randomly generated key used to prevent forged requests.
    PHPSESSID Your session ID on the server.
    GUEST-VIEW Allows guests to view and edit their orders.
    PERSISTENT_SHOPPING_CART A link to information about your cart and viewing history, if you have asked for this.
    STF Information on products you have emailed to friends.
    STORE The store view or language you have selected.
    USER_ALLOWED_SAVE_COOKIE Indicates whether a customer allowed to use cookies.
    MAGE-CACHE-SESSID Facilitates caching of content on the browser to make pages load faster.
    MAGE-CACHE-STORAGE Facilitates caching of content on the browser to make pages load faster.
    MAGE-CACHE-STORAGE-SECTION-INVALIDATION Facilitates caching of content on the browser to make pages load faster.
    MAGE-CACHE-TIMEOUT Facilitates caching of content on the browser to make pages load faster.
    SECTION-DATA-IDS Facilitates caching of content on the browser to make pages load faster.
    PRIVATE_CONTENT_VERSION Facilitates caching of content on the browser to make pages load faster.
    X-MAGENTO-VARY Facilitates caching of content on the server to make pages load faster.
    MAGE-TRANSLATION-FILE-VERSION Facilitates translation of content to other languages.
    MAGE-TRANSLATION-STORAGE Facilitates translation of content to other languages.