• Love to Dream

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    Love to Dream is about finding simple, but brilliant solutions to daily parent and baby needs.

    The history of Love to Dream can be traced back to 2008 when Hana gave birth to a beautiful baby boy. Like many new parents, Hana & her husband faced significant challenges in getting her newborn son to sleep. Using her skills as a fashion designer, Hana spent a lot of time refining and simplifying, until she made the first version of the Swaddle UP™. Since then, hundreds of thousands of parents across Australia and around the world have successfully used Love to Dream products to help their babies sleep better and more safely. The Love to Dream Swaddle UP is designed for arms-up swaddling unlike most of the swaddles that allow arms-down or across their chest swaddling. The position of their special "wings", gives babies the freedom to bring their hands to their mouths or gently touch their cheeks. These actions are very important for two main reasons: it can help your child become contented, and then settle better. Secondly, it may help with the development of the child, because babies learn about the world through their hands and mouth, even when they are sleeping.

    Babies have become accustomed to their hands around their faces since the time they were in the womb of the mother. This is the natural placement of a new baby-arm bent at the elbows and legs flexed. The Love to Swaddle UP allows the child's hands to be neat inside the swaddle, preventing them from not only scratching their face but also limits their startle reflex, while keeping their natural position for sleep.

    The Love to Swaddle UP has a specially designed 360 degree stretch of cotton fabric that expands and contracts to give a perfectly fitting shape without being too stiff. It is designed to be like the mother's womb, so that the pressure is evenly applied and spread up to the lower part of the body. This allows the babies to be effectively swaddled in such a way as to help them settle faster, longer.

    In addition to the Swaddle UP, Love to Dream offer a full range of baby and toddler sleeping products that assist with the transition from a swaddle (Love to Dream Swaddle UP 50/50), and for safe sleeping once out of a swaddle (Sleep Bags).

    The Love to Dream 3-stage Sleep System:

    Stage 1: Newborn - 4 months

    Trying to get your baby to sleep can be one of your biggest challenges. See how the unique arms UP design of our Swaddle UP™ allows your baby to calm quickly for a longer, better quality sleep.
    Stage 2: Transitional 4 - 8 months

    Giving up the Swaddle UP™ can be a challenging process for your baby, and you! See how the Swaddle UP 50/50™ is designed to resolve this transition with a unique zip-off wing feature to preserve your baby's sleep routine.

    Stage 3: Sleep Bags - 4 - 36 months

    Worrying if your child is too hot or cold at night is a common problem for parents. Our range of innovative Love to Dream Sleep Bags makes it simple to regulate your baby's temperature without disturbing them.